"Journey mapping is one of the most widely used tools in interactive design, helping us create products and campaigns that connect with users on a deeper emotional level. This is key to building long-term loyalty, where users and customers feel an irrational sense of trust and gratitude toward your brand. In this article, I'll explain what an emotional journey is to give you a strategic perspective on how we use emotional design to shape user experiences."
"If you'd like to explore it in more detail, here's a deeper explanation: https://www.behavioraldesign.academy/color-psychology/colors-and-emotions The Cugelman Emotion Map divides emotional experience into four quadrants each representing one of the broad emotional states that either motivate or reinforce people's behavior. Motivators vs. reinforcers People often confuse the terms motivator with reinforcer and while they're closely related, they're actually two distinct psychological principles that"
Journey mapping is a key tool in interactive design for creating products and campaigns that connect with users on a deeper emotional level and build long-term loyalty. Emotional journeys identify transitions that motivate or reinforce behavior and provide shared terms for teams to describe design strategies. The Cugelman Emotion Map organizes emotional experience into four quadrants that capture broad motivating and reinforcing states, grounded in neuroscience and psychology and simplified for practical design use. Twelve major emotional journeys describe common transitions. Emerging color science links hues to motivation, enabling strategic color choices to set the desired emotional tone.
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