The false consensus effect is a psychological phenomenon where individuals mistakenly believe their views are more widely shared than they actually are, impacting their navigation in the digital world.
On social media, the false consensus effect is amplified by cognitive biases and algorithms that prioritize content we like, creating an echo chamber that reinforces the belief that our views are ubiquitous.
The false consensus effect was explored by social psychologist Lee Ross in the 1970s. Today, this cognitive bias is exacerbated by our reliance on social media for information.
As we receive likes and shares for posts that reflect our biases, it fosters the illusion of agreement and further deepens our misconception that our views are the norm.
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