"Cookies, cache, data, ads, they all combine to give the tech gods a rich bank of information about you. But has it reached a point where the algorithm knows too much about our likes and tastes, with a knowledge bank that borders on the line of being scary? Well, this one woman has revealed a trick to show exactly what Google knows about you, and what data it stores."
"From your age and location, to homeowner status and parental situation, and your favorite brands, there's a wealth of information that it stores to give you personalized ads. "Ads are based on personal info you've added to your Google Account, data from advertisers that partner with Google, and Google's estimation of your interests," Google said. But the feature can be disabled, and it reverts your ads back to stock and paid-for brands."
"Brands have been tracking data for years, using what they gather to 'optimize' their platforms for each individual. But to what extent this data is used, and even where your details end up, can feel overwhelmingly dystopian and totalitarian, like George Orwell's 1984 with 'Big Brother'. One woman has now gone viral for showcasing where you can find what Google holds on you, and it's 'scarily accurate'."
The internet collects cookies, cache, data, and ad interactions to assemble detailed profiles on individuals. Searching Ads Settings on Google reveals the categories and attributes tied to an account, such as age, location, relationship status, homeowner and parental status, favorite brands, and inferred interests. Google attributes ad targeting to account information, advertiser-provided data, and its own estimations of interests. Users can disable ad personalization to receive generic or paid ads instead. Viral demonstrations show that Google can infer demographic and preference details rapidly, raising concerns about the scope and accuracy of automated profiling.
Read at Supercar Blondie
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