WhatsApp is a widely used messaging service with nearly 3 billion users, providing essential end-to-end encrypted communication. To generate revenue, WhatsApp plans to introduce ads in a limited capacity, prompting concerns about privacy given the track record of its parent company Meta with user data. Although WhatsApp's ads won't directly use message content for targeting, there are potential implications as information from other Meta platforms could be utilized. The complexity of pairing private messaging with public advertising heightens skepticism regarding effective, non-invasive advertising practices.
It feels like WhatsApp is everywhere, used regularly by nearly 3 billion people, reflecting the essential role of secure messaging in society.
WhatsApp's move to introduce ads raises privacy alarm due to Meta's history of user data handling and targeting in advertising.
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