Twitch is set to revamp its monetization policy by offering its tools to most streamers starting in 2025, moving beyond the current affiliate and partner model. CEO Dan Clancy emphasized the need for all creators to build communities and earn through direct patronage. Additionally, Twitch will introduce more features for partners, enhance mobile broadcasting capabilities, and improve clip editing tools. However, the company faces backlash due to a newly proposed 100-hour limit on stored highlights, which many users find unfavorable.
"We want you to be able to take advantage of our monetization tools, whether you're just getting your community started, or have been on Twitch for a while," Twitch CEO Dan Clancy said. "This will allow creators, regardless of their status, to grow their communities and start building earnings through direct patronage."
Previously, earning a Twitch partnership required a user to have 50 followers, an average of three viewers per stream, and at least eight hours of cumulative streaming. That process could be daunting for new streamers given the competitive nature of Twitch."
The update will allow most streamers access to monetization tools starting in 2025, a major shift from the past where only affiliates and partners could monetize their content.
In addition, Twitch is developing new broadcasting tools, enhancing the mobile experience with landscape and vertical video options, and improving the editing capabilities for clip creation.
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