Stijn Spanhove's concept for real-time ad-blocking using smart glasses offers a glimpse into the future where advertisements are automatically identified and obscured. Current AI technology in products like Meta Ray Bans can detect what users are viewing, but practical real-life ad-blocking requires advancements in augmented reality, which are being pursued by several companies. While challenges such as battery life and weight remain, the demand for such technology suggests it may soon be viable, giving consumers a powerful tool against intrusive advertising.
While Spanhove's video shows a red block over the offending ads, you could conceivably cover that Wendy's ad with anything you want—an abstract painting, a photo of your family, an ad for Arby's, etc.
The technology is there now: current-generation consumer AI glasses like Meta Ray Bans can already identify what you're looking at with scary accuracy.
Replacing ads is a little trickier, though. While there are AR smart-glasses on the market...there isn't anything on the market with full AR that is practical enough for wearing all the time.
Companies competing for the smart glasses market, it seems like only a matter of time until it's practical to achieve real life ad-blocking.
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