Shopify 'Audiences' Boosts Cookieless Ads
Briefly

Shopify released Audiences in May 2022 for U.S. and Canada-based Shopify Plus accounts, using first-party data to create custom ad-targeting audiences for various platforms.
Eliminating third-party cookies disrupts consumers and companies as advertising becomes less relevant, increasing customer acquisition costs.
Read at Practical Ecommerce
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