The spot from Astellas, which also ran an ad in last year's big game to raise awareness of hot flashes from menopause, helped elevate an issue that's long been overlooked but is gaining more attention.
Despite that, the Super Bowl hasn't always been a big draw for drugmakers, partly because the ad format, with the requisite long list of possible side effects, often doesn't play well on TV's biggest stage, Stat previously posited.
Collection
[
|
...
]