"Contrary to its reassuring name, this technology allows Firefox to track user behavior on websites. In essence, the browser is now controlling the tracking, rather than individual websites."
"Noyb also called out Mozilla for allegedly taking a leaf out of Google's playbook by 'secretly' enabling the feature by default without informing users."
"PPA, per Mozilla, is a way for sites to 'understand how their ads perform without collecting data about individual people,' describing it as a 'non-invasive alternative to cross-site tracking.'"
"PPA has parallels in Google's Privacy Sandbox project... which sought to replace third-party tracking cookies with a set of APIs baked into the web browser that advertisers can talk to in order to determine users' interests."
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