The death of Facebook has been greatly exaggerated, and while I would also like to see time spent stats, in order to understand exactly how these 2 billion+ users are engaging in the app, Meta did report last year that user time on Facebook is also rising, as a result of more AI recommended content being injected into user feeds.
In the fourth quarter of 2023, ad impressions delivered across our Family of Apps increased by 21% year-over-year and the average price per ad increased by 2% year-over-year. For the full year 2023, ad impressions increased by 28% year-over-year and the average price per ad decreased by 9% year-over-year.
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