"With the broader online advertising environment strengthening in 4Q, our Reels tracking suggesting 4Q ad load expanding (albeit at a slower pace), and our view that newer ad products are attracting greater demand," they explained.
Ahead of Meta's earnings report on Thursday, February 1, Citi said it expects the company's results to be better than expected across both revenue growth and profitability.
#citi-analysts #price-target #meta-platforms #ad-products #engagement #earnings-report #revenue-growth #profitability
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