#ad-products

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#revenue-growth

Netflix Announces New Ad Measurement Options Ahead Of The Upfronts | AdExchanger

Netflix is growing its ad-supported accounts and focusing on building a more sustainable revenue base through advertising.

Meta Platforms target lifted at Citi as newer ad products attracting 'greater demand'

Citi analysts raised their price target for Meta Platforms to $440 from $425, maintaining a Buy rating on the stock.
The analysts believe that Meta's newer ad products are attracting greater demand.

Netflix Announces New Ad Measurement Options Ahead Of The Upfronts | AdExchanger

Netflix is growing its ad-supported accounts and focusing on building a more sustainable revenue base through advertising.

Meta Platforms target lifted at Citi as newer ad products attracting 'greater demand'

Citi analysts raised their price target for Meta Platforms to $440 from $425, maintaining a Buy rating on the stock.
The analysts believe that Meta's newer ad products are attracting greater demand.
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Meta Platforms stock: Facebook Blue usage highest in 4 years - Piper Sandler By Investing.com

Usage of Facebook Blue at highest in four years at 32%
TikTok remains top teen favorite app but usage slightly decreased
#publishers

Research Briefing: The Cut expands as publishers overall increase ad products

56% of publishers grew their ad products last year
The New York Times missed its Q4 outlook on advertising sales

Digiday+ Research: Most publishers grew their ad offerings last year, with a focus on branded content

56% of publishers increased their ad products last year
Only 9% of publishers decreased their ad products in 2023

Research Briefing: The Cut expands as publishers overall increase ad products

56% of publishers grew their ad products last year
The New York Times missed its Q4 outlook on advertising sales

Digiday+ Research: Most publishers grew their ad offerings last year, with a focus on branded content

56% of publishers increased their ad products last year
Only 9% of publishers decreased their ad products in 2023
morepublishers
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