Netflix Announces New Ad Measurement Options Ahead Of The Upfronts | AdExchangerNetflix is growing its ad-supported accounts and focusing on building a more sustainable revenue base through advertising.
Meta Platforms target lifted at Citi as newer ad products attracting 'greater demand'Citi analysts raised their price target for Meta Platforms to $440 from $425, maintaining a Buy rating on the stock.The analysts believe that Meta's newer ad products are attracting greater demand.
Netflix Announces New Ad Measurement Options Ahead Of The Upfronts | AdExchangerNetflix is growing its ad-supported accounts and focusing on building a more sustainable revenue base through advertising.
Meta Platforms target lifted at Citi as newer ad products attracting 'greater demand'Citi analysts raised their price target for Meta Platforms to $440 from $425, maintaining a Buy rating on the stock.The analysts believe that Meta's newer ad products are attracting greater demand.
Meta Platforms stock: Facebook Blue usage highest in 4 years - Piper Sandler By Investing.comUsage of Facebook Blue at highest in four years at 32%TikTok remains top teen favorite app but usage slightly decreased
Digiday+ Research: Most publishers grew their ad offerings last year, with a focus on branded content56% of publishers increased their ad products last yearOnly 9% of publishers decreased their ad products in 2023
Research Briefing: The Cut expands as publishers overall increase ad products56% of publishers grew their ad products last yearThe New York Times missed its Q4 outlook on advertising sales
Digiday+ Research: Most publishers grew their ad offerings last year, with a focus on branded content56% of publishers increased their ad products last yearOnly 9% of publishers decreased their ad products in 2023
Research Briefing: The Cut expands as publishers overall increase ad products56% of publishers grew their ad products last yearThe New York Times missed its Q4 outlook on advertising sales