"As AI continues lowering the barrier to malicious identity spoofing and fraud, Oscar Rodriguez, LinkedIn's vice president of product for Trust,told ZDNET that the program is designed to drive more trustworthy internet experiences and user-to-user engagement. "It is becoming increasingly difficult to tell the difference between what is real and what's fake," Rodriguez noted. "That, for us, was the driver because LinkedIn is about trust and authentic connections.""
"Over 100 million LinkedIn users have verified their identities with LinkedIn. Now that the Verified on LinkedIn program is freely available for API-based implementation on virtually any platform, Zoom said it will incorporate the trust signal into its video conferencing platform. As seen in the redboxed area of Figure 1 below, a Verified on LinkedIn badge can be overlaid onto users' profiles, video thumbnails, and other virtual expressions of persona to indicate that a user's identity has been verified by LinkedIn."
LinkedIn's Verified on LinkedIn program is now open and free for API integration by any site, service, or application seeking to confirm user identities. More than 100 million LinkedIn users have completed identity verification with LinkedIn. The program targets AI-enabled identity spoofing and deepfakes to increase trustworthy internet experiences and user-to-user engagement. Zoom plans to adopt the Verified badge in its video conferencing platform. The verification badge can overlay profiles, video thumbnails, and other virtual persona expressions to indicate that a user's identity has been verified, responding to rising concerns about fraudulent and misleading accounts.
Read at ZDNET
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