In 2025, smart TVs use automatic content recognition (ACR) to track viewing habits, helping to serve targeted ads and recommendations. By collecting visual and audio data, ACR enables manufacturers to analyze user behavior across various platforms. Many consumers inadvertently consent to this tracking due to complex initial setup agreements. However, users have the ability to disable ACR settings on their smart TVs, though the terminology and navigation vary by brand, necessitating awareness to regain privacy in their viewing experience.
"ACR, or automatic content recognition, allows your smart TV to monitor what you watch, utilizing collected data to provide content recommendations and targeted advertisements."
"Vizio faced backlash for not clearly disclosing their data practices, prompting manufacturers to embed tracking settings into initial setup agreements, often unnoticed by consumers."
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