The article highlights how smart TVs utilize automatic content recognition (ACR) technology to gather extensive viewer data, enabling targeted advertising. ACR works by continuously capturing images of the content being displayed, which can include cable and streaming services. In 2022, advertisers spent approximately $18.6 billion on smart TV ads, showcasing the financial incentive behind data collection. However, the collection of sensitive information, such as email and IP addresses, raises serious privacy concerns about potential exploitation of user data.
According to market research firm eMarketer, in 2022, advertisers spent an estimated $18.6 billion on smart TV ads, and those numbers are only going up.
ACR can capture and identify up to 7,200 images per hour, or approximately two images every second. This extensive tracking offers money-making insights for marketers.
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