On January 4th, we'll begin testing Tracking Protection, a new feature that limits cross-site tracking by restricting website access to third-party cookies by default. We'll roll this out to 1% of Chrome users globally, a key milestone in our Privacy Sandbox initiative to phase out third-party cookies for everyone in the second half of 2024, subject to addressing any remaining competition concerns from the UK's Competition and Markets Authority.
When Tracking Protection is enabled, some websites may not load correctly, so users will also have the option to temporarily re-enable third-party cookies for that specific website.
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