"Mozilla has just bought into the narrative that the advertising industry has a right to track users by turning Firefox into an ad measurement tool," said Nyob data protection lawyer Felix Mikolasch.
"It's a shame that an organization like Mozilla believes that users are too dumb to say yes or no," Mikolasch said.
Nyob claims that Firefox is tracking users now instead of individual websites. Privacy-conscious users could consider this an improvement over traditional behavioral profiling with invasive cookies.
Users have not been informed or asked for consent about the new tracking API, and Mozilla doesn't even mention the feature in its policies.
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