France's competition authority has fined Apple €150 million for antitrust violations related to its App Tracking Transparency (ATT) framework, which was intended to enhance user privacy. The ruling suggests that Apple misused privacy reforms to gain a competitive edge. The decision challenges Apple's claims of promoting user protection and encourages scrutiny of how privacy initiatives affect the broader advertising ecosystem. This ruling could prompt other companies to reassess how they implement privacy measures, especially if they risk similar accusations of using privacy as a front for market power.
Whilst we welcome the French competition authority's ruling, it merely confirms what we've known all along: Apple weaponized privacy concerns to gain competitive advantage.
The decision marks a rare European rebuke of Apple's dominance and raises larger questions about who truly benefits from the era of so-called privacy.
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