Tech firms and consultants offer companies the ability to set personalized prices based on a customer's ability or willingness to pay, using algorithms and AI to maximize sales and profits.
FTC launched an investigation on surveillance pricing to understand its prevalence and impact on consumer prices, focusing on data collection practices and pricing strategies.
FTC's inquiry aims to determine how companies are using consumer data to set prices and whether such practices are fair, discriminatory, or violate free-market principles.
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