Threads has attracted over 200 million users within a year, leveraging Instagram's existing user base for rapid growth and popularity in the text-based social network space.
Meta's Threads allows users to log in using their Instagram credentials, making it easy to migrate followers and user settings, while offering a fresh alternative to Twitter.
Despite the rapid growth and popularity of Threads, it still lacks key features found on Twitter, such as long video posts, direct messages, and live audio rooms.
Meta has capitalized on the discontent with Twitter, launching Threads as a competitor positioned not just for text but integrated with Instagram's user ecosystem.
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