According to a draft report from the UK's Information Commissioner's Office (ICO), obtained by the Wall Street Journal, the technology leaves gaps that can be exploited to deny privacy and track people online.
Google's Privacy Sandbox has been touted as a way to make current tracking mechanisms obsolete, and block covert tracking techniques, like fingerprinting, while still serving business marketing needs.
Were the Privacy Sandbox to collapse under the weight of regulatory prodding, community suspicion, and competitive sniping, that would be just fine for ad tech rivals - they'd prefer to keep tracking people online as they have been or with some more modern method that involves Google less.
The draft report represents the latest in a series of setbacks for Google's effort to make ad targeting viable without violating privacy laws like Europe's General Data Protection Regulation.
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