"The UK Information Commissioner's Office (ICO) has warned that fingerprinting undermines consumers' control over their data, labeling Google's plans as irresponsible and detrimental to privacy."
"Fingerprinting is a supercharged version of cookies, making tracking harder to block, which limits users' ability to consent compared to traditional cookie consent mechanisms."
"Stephen Almond from the ICO emphasized that businesses cannot freely use fingerprinting without legal and transparent deployment, warning of regulatory action against non-compliance."
"Google's decision to allow fingerprinting for advertisers highlights a shift away from privacy-oriented practices, raising concerns over how digital tracking affects user consent and control."
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