The Court of Justice of the European Union ruled that social media platforms, like Meta, cannot use personal data for targeted advertising without restrictions on time and type.
The court emphasized that aggregation, analysis, and processing of personal data should adhere strictly to the principle of data minimization as outlined in the GDPR.
Max Schrems, an Austrian privacy activist, argues that even non-disclosed personal information can be used by Facebook for targeted ads, raising significant privacy concerns.
Meta responded to the ruling, stating that they take privacy seriously and offer users a range of settings to manage their personal information.
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