The post-purchase space is a land opportunity, where partnerships push FIs and merchants further into profitability, feat. Gaurav Mittal, EVP of Ethoca - Tearsheet

Gaurav Mittal emphasizes that while customer service has become seamless for purchasing, disengaging from services remains cumbersome, signalling a key area for industry improvement.

The rise of choice in payment methods has led to confusion for consumers, indicating that greater transparency is required when customers review their purchases in banking apps.

Mittal suggests enhancing customer experience through tools like digital receipts and subscription management can resolve issues in post-purchase tasks, ultimately benefiting both customers and businesses.

He highlights that improving customer control over their transactions not only boosts satisfaction but also translates to better operational efficiencies for merchants and banks alike.

Read at Tearsheet