Sonos insists that the removal of the line 'Sonos does not and will not sell personal information about our customers' was due to potential conflicts with individual state privacy laws and not a scandalous decision.
The company emphasizes the use of industry-standard marketing tools that ensure any data shared for identifying and displaying relevant ads is protected and not sold, using methods like hashing or pseudonymization.
Sonos updated its privacy statement to address the fact that certain practices may be classified as 'sale/share' under US state privacy laws. Customers can opt out of data sharing by contacting privacy@sonos.com.
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