Social media companies conducted 'vast surveillance' on its users, FTC says

The FTC's report emphasizes that social media and video streaming services engage in extensive surveillance of consumers, collecting personal data for advertising purposes.

The report highlights the concerning reality that many social media platforms lack adequate protections for children and teens, treating their data collection processes similarly to those for adults.

Due to the complex advertising ecosystem, users find it difficult to understand how their personal information is utilized for targeted advertising, leading to a lack of awareness.

Companies such as Meta, Amazon, and others have limitless capabilities to retain personal consumer data, raising significant privacy concerns regarding user surveillance.

Read at Scripps News