The FTC's report emphasizes that the business models of social media firms incentivize the extensive tracking of user activity, leading to vast surveillance of personal data.
According to FTC chair Lina Khan, it's crucial for lawmakers to recognize that current business models create conflicts with efforts to regulate or limit data harvesting by tech firms.
The report concluded that to effectively address privacy concerns, new federal privacy regulations are essential, as consumers have little control over their personal information.
The FTC recommends that tech companies implement measures to limit data retention, restrict targeted advertising, and enhance protections for teen users.
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