Nike’s advertisement for trainers misled consumers by omitting size limitations, leading the Advertising Standards Authority to determine that the ad was problematic and potentially deceptive for shoppers.
The ASA noted that the caption 'Now just 26' alongside engaging emojis suggested the trainers were designed for adults, misrepresenting their intended audience and size availability.
The wider context of online choice architecture scrutiny involves pressing issues like price transparency, hidden fees, and the prevalence of misleading reviews in digital retail spaces.
Sky's Now TV free trial issue reflects similar concerns as Nike's approach, as it also involved unclear information regarding automatic renewals and associated charges without prior cancellation.
[
Collection
]
[
|
...
]