Target and Costco have taken different approaches to Diversity, Equity, and Inclusion (DEI) amid changing political climates. Target announced the scrapping of several DEI initiatives, which correlated with a sharp decline in customer visits, losing nearly 5 million trips year-over-year. Conversely, Costco managed to uphold its DEI policies, leading to a remarkable increase in foot traffic by nearly 7.7 million visits, particularly noted among Hispanic and Latino shoppers. Additionally, Walmart, which has not heavily emphasized DEI in its branding, continued to perform consistently in the market.
Target's recent decision to cut DEI programs has resulted in a substantial drop in customer visits, with nearly 5 million fewer trips reported compared to last year.
In stark contrast, Costco managed to defend its DEI initiatives, witnessing a surge in customer foot traffic by 7.7 million visits, particularly from Hispanic households.
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