In a lawsuit filed on Monday, Shein expressed its desire to hold fellow fast fashion e-tailer Temu "accountable for an unlawful enterprise built on counterfeiting, theft of trade secrets, infringement of intellectual property rights, and fraud." The complaint portrays Temu as masquerading as an e-commerce marketplace while encouraging IP theft and turning a blind eye to human rights abuses.
Shein alleged Temu misused its trademark, tricked internet users searching for Shein, and paid influencers to falsely promote the quality and price of products from both companies, creating a purposely confusing corporate structure.
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