Trademarking viral trends like 'very demure, very mindful' can be challenging, as others might apply for similar trademarks, complicating the process for original creators.
Alesha Dominique noted that social media creators often don't see themselves as brands initially, leading to complex trademark scenarios when they seek to monetize their content.
Jools Lebron's viral post not only gained views but also attention from businesses. The resulting brand deals might significantly assist in her transition.
With trademark applications being filed by various parties for similar phrases, original creators may find themselves in lengthy disputes over rights they weren't aware of.
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