Data from Similarweb indicates a significant decline in active daily users in the UK, dropping from 8 million to 5.6 million in just a year, exacerbated by events like the summer riots.
In the US, a similar trend has been observed with active users falling by about a fifth over the same 16-month window, suggesting a broader pattern of decreasing engagement with the platform.
Despite the concerning drop in active users, there are exceptional spikes in usage metrics; for instance, the platform hit a global user-seconds record of 417 billion, indicating inconsistencies in user engagement.
Elon Musk highlighted a peak of user-seconds in the US reaching 93 billion, which is 23% higher than the previous record, showcasing that while user count fluctuates, some engagement metrics still thrive.
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