The US Patent and Trademark Office has canceled several trademarks jointly held by Marvel and DC, substantially changing the landscape for superhero-related branding.
Superbabies Limited's challenge against Marvel and DC reflects a significant shift, as the small company promotes its own superhero-themed content while contesting the giants' trademark claims.
The cancellation of four patents, including the long-held 'SUPER HERO' trademark registered in 1967, underscores the vulnerabilities even industry leaders face regarding intellectual property.
Marvel and DC failed to respond to a trademark challenge, demonstrating that even established brands must be vigilant in defending their intellectual property.
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