Lowe's internal memo announced an end to its participation in the Human Rights Campaign's corporate equality index and the consolidation of minority support resources, causing backlash.
Robby Starbuck claimed credit for Lowe's decision to abandon DEI efforts, stating he warned executives about plans to expose 'woke policies,' prompting preemptive policy changes.
After a fake quote attributed to CEO Marvin Ellison went viral, conservatives intensified their targeting of Lowe's, pressuring the company to abandon its inclusion initiatives.
HRC's Orlando Gonzales emphasized the significance of LGBTQ+ representation, noting that nearly 30% of Gen Z identifies as part of the community, highlighting ongoing controversies.
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