If you're not paying for the product, then you are the product - Tristan Harris. This highlights the reality of data collection in tech, making users the commodity.
Every click, every like, every second users spend on these platforms is tracked, recorded, and analyzed to build a detailed profile of who you are.
They do not sell the data in its raw form. Rather, turning the data into affective models that predict future human behaviour.
This marketplace is trillions of dollars large, making the tech industry among the most well-heeled entities in history.
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