"The three concerns we're hearing from parents are that their teens are seeing content that they don't want to see or that they're getting contacted by people they don't want to be contacted by or that they're spending too much on the app," said Naomi Gleit, head of product Instagram's parent company Meta. "So teen accounts [are] really focused on addressing those three concerns."
Teen accounts can also only receive messages from people they follow or are already connected to. The platform will also limit "sensitive content" including violence and videos promoting cosmetic procedures.
Instagram will send teen accounts notifications if the user is online for more than 60 minutes. A "sleep mode" will also automatically mute notifications between 10 p.m. and 7 a.m., and auto-reply to messages telling people to contact the user during the daytime.
Parents will be able to see, via the family center, who is messaging their teen and hopefully have a conversation with their teen. If there is bullying or harassment happening, parents will have visibility into who their teen's following, who's following their teen, who their teen has messaged in the past seven days.
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