"IBM described the patents as core to the online networking and advertising structure of the modern internet, and argued that while other big tech companies have licensed the patents in suit, Zynga has spent 'almost eight years' delaying discussions."
"Though Zynga is nominally a gaming company, its success relies on sophisticated data capture, processing, and analytics technology ... which rely on prior innovations in big data, analytics, and online advertising made by IBM and others."
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