How Brands and Consumers Can Build a Privacy-First Digital Future | Entrepreneur
Briefly

The battle for online privacy in the U.S. reflects a fundamental shift in consumer expectations and trust. With the absence of comprehensive federal regulations, Americans face a complex digital landscape where their data is freely shared with marketers and advertisers without clear oversight. Privacy breaches, such as the Facebook-Cambridge Analytica scandal, have sparked greater awareness of data monetization, prompting a demand for more secure and transparent services. This shift has led to the rise of privacy-centric platforms, although a significant portion of the population remains unaware of the extent of their data collection.
Online privacy in the U.S. is becoming a matter of trust as consumers seek control over their data, prompting changes in the digital ecosystem.
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