The raw location data Mobilewalla collected was not anonymized and the company doesn't have policies to remove sensitive locations from the data set, meaning that such data could be used to identify individual consumers' mobile devices and the sensitive locations they visited, the FTC said. The company sold access to this raw data to third parties, including advertisers, data brokers, and analytic firms.
The FTC is blocking the company from collecting the location data through online advertising auctions -the primary way it was amassing the information. It also is prohibited from using, transferring, selling and disclosing sensitive location data from health clinics, religious organizations, correctional facilities, labor union offices, LGBTQ+-related locations, political gatherings, and military installations.
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