The settlements with Gravy Analytics and Mobilewalla prohibit the companies from collecting sensitive location data, addressing serious breaches of consumer privacy and consent.
According to the FTC, Gravy Analytics was found to sell sensitive information related to health, political views, and religion, all derived from users' location data.
Mobilewalla's illicit data practices involved acquiring sensitive location data from real-time bidding exchanges without consumer consent, posing potential risks to individuals' privacy.
The FTC's actions reflect heightened scrutiny and regulation over data brokers, ensuring companies no longer exploit consumers' location information without informed consent.
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