The FCC approval is the culmination of a White House initiative and is somewhat modeled after the energy efficiency labeling program Energy Star. The program would create an easy-to-recognize label that confirms for consumers that a product meets cybersecurity standards developed by the National Institute of Standards and Technology.
Biden administration officials have described the trust mark as a way to address both consumer safety and national-security concerns, as IoT devices are often exploited by state-backed hackers to provide the infrastructure for their campaigns.
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