"Regulators must act, making it clear that even though the gaming world is virtual, it still needs to abide by real-world rules," said BEUC director general Augustin Reyna in a statement. "Premium in-game currencies are purposefully tricking consumers and take a big toll on children. Companies are well aware of children's vulnerability and use tricks to lure younger consumers into spending more."
The BEUC pointed out that consumers are unable to see the real cost of digital items price using in-game currencies, saying that in-game purchases should always be displayed in real money.
The European Consumer Organization (BEUC) said it has "identified numerous cases where gamers are misled into spending money" and called on authorities "to provide consumers with safe gaming environments."
In a separate statement, Video Games Europe claimed that consumers are already well-informed around in-game currencies and that its members always respect European consumer laws in how they offer these purchases.
Collection
[
|
...
]