BEUC alleges that major gaming companies use harmful practices to manipulate consumers, particularly children, into spending on in-app purchases and demands regulatory action.
Agustin Reyna, BEUC Director General, stated that companies exploit children's vulnerability by using deceptive tactics, emphasizing the need for regulation in gaming to align with consumer protection laws.
Video Games Europe denounced BEUC's complaint, arguing that in-game purchases are common and understood, affirming their adherence to European consumer laws in offering these transactions.
BEUC's 36-page report outlines how tactics like loot boxes and premium currencies mislead gamers, calling for accountability from the gaming industry regarding consumer protection.
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