Research aligned with Data Privacy Day reveals that a significant majority of UK consumers (93%) are concerned about how their data is utilized, particularly regarding AI. Following seven years of GDPR enforcement, 56% of consumers are advocating for stricter regulation of personal data. Policymakers must recognize that their push for a light-touch approach to data regulation conflicts with consumer expectations for enhanced privacy protections. Transparency remains a key issue, as most consumers lack understanding of data handling practices, emphasizing the importance of establishing trust to ensure data security and innovation in AI.
‘With 93% of UK consumers apprehensive about how their data is used, it's crucial for programmers and policymakers to build and maintain trust.’
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