Google's new rules enabling fingerprinting for data tracking have sparked criticism from privacy advocates who view it as a significant violation of user privacy. Fingerprinting allows advertisers to gather extensive user data, including IP addresses, creating detailed user profiles without explicit consent. Despite Google's previous opposition to such tracking methods, they justify this shift as necessary due to the evolving landscape of internet usage. Critics argue that this change further diminishes users' control over their data and increases the power of the advertising industry.
By allowing fingerprinting, Google has given itself - and the advertising industry it dominates - permission to use a form of tracking that people can't do much to stop.
Google stated that privacy-enhancing technologies offer new ways for our partners to succeed on emerging platforms... without compromising on user privacy.
Collection
[
|
...
]