Recent data indicates that a significant number of US adults are increasingly concerned about their online privacy and data usage by companies. Specifically, 39% currently have access to tools for personal information removal, while another 28% wish to attain such access. Additionally, a substantial 73% express feeling that they lack sufficient control over their data. With 77.1% of consumers using at least one type of privacy tool like ad blockers and VPNs, there is clear momentum towards consumers valuing their privacy more. Companies and brands are encouraged to leverage these insights to enhance their offerings with privacy-conscious features.
Over a third (39%) of US adults currently have access and 28% would like to gain access to personal information removal tools, demonstrating a significant demand for privacy solutions.
73% of US adults believe they lack control over how their data is used, highlighting a widespread concern about consumer data privacy and autonomy.
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