California's Privacy Law: 3 Takeaways For B2C Marketers
Briefly

At the heart of the DoorDash case are marketing co-ops. The original complaint claims that DoorDash was a member of two marketing co-ops, with whom DoorDash shared customers' names, addresses, and order histories...
Consent is not a 'set it and forget it' exercise. Marketing co-ops, and second-party data-sharing agreements broadly, typically rely on the notion that data is 'consented.'
Read at Forbes
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