"Our research shows that polluting companies facing the mounting pressure to move away from fossil fuels are doubling down on esports sponsorship to maintain influence," said Andrew Simms, a co-founder of Badvertising.
"It would be game over for the industry if such events were used to make polluters more acceptable," Simms added, expressing concerns about the impact of these sponsorships.
"They are now also looking to the fast-growing esports industry, which has an estimated half a billion viewers and is particularly popular among young people," highlighting the industry's influence.
Simms compared the companies to griefers, players who harm others, suggesting that their sponsorship of esports is like cheesing, just shy of cheating.
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