Asos is shifting towards a fee structure for high-return customers, charging £3.95 for returns unless a minimum value of items is kept, in response to rising return rates.
This new policy targets frequent returners, particularly those who keep less than 15 or 40 from their orders, a crucial strategic move to curb profit losses.
The retailer noted that just 6% of shoppers were responsible for a £100 million hit to profits due to high return rates and discounted items.
As online returns surge, companies like Asos are adapting by imposing fees to mitigate the financial burdens, showcasing changing retail dynamics amidst growing environmental concerns.
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