A recent class action lawsuit in San Francisco accuses Amazon of violating California privacy laws by unlawfully collecting consumer geolocation data via its Amazon Ads SDK embedded in apps. The plaintiff, Felix Kolotinsky, claims that the SDK opens a 'backdoor' in devices, enabling Amazon to gather users' personal information, including their actual locations. This data is allegedly used to create detailed consumer profiles for targeted advertising. The lawsuit highlights concerns over the extent of personal data collected, which may include sensitive information regarding health and personal circumstances.
A CLASS ACTION filed this past week in federal court in San Francisco alleges that e-commerce giant Amazon.com Inc. has violated California's privacy laws by collecting geolocation data from consumers' mobile devices without their consent.
The plaintiff alleges that Amazon created a software development kit or 'SDK' called Amazon Ads, which enabled developers to build apps that run ads, easily collecting user data.
The complaint states that the Amazon Ads code opens a 'backdoor' on mobile devices, providing a direct data collection pipeline to Amazon and its advertising partners.
The lawsuit claims that data collected can reveal sensitive personal information, forming a comprehensive consumer profile that combines online and in-person activities.
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